Mesopotamia Cultures Contribution to the Western Civilization

Western civilization traces its origin from the cultures of the ancient Near East. This is where the people of Egypt and Mesopotamia developed some organized communities and institutions which can be associated with civilization. The Romans and Greeks played a big role in the development of the Western civilization, the two societies borrowed heavily from the people who lived in the Near East. They were influenced and nurtured by the Mesopotamia societies who lived in this area of the Near East. The Romans and the Greeks served as the transmitters of the culture from the Near East to the other parts of Europe. Dowling,M 2007) The Mesopotamia and Egypt started to build cities at around 3000 BC. They developing writing as a method through which they were to keep records. The same cultures build monumental structures for their gods and as a way to preserve their cultures. (Kramwel, S 1969 45)The cultures had a political ,social ,military and a religious system which dealt with the basic problems that human being experienced . Human civilization is thought to have began in this area where two society are credited with the ancient civilization. Western civilization is based on the first sophisticated cultures which were found in Mesopotamia. It had so many elements of the culture from the Mesopotamia region, this proves the fact that Mesopotamia cultures contributed greatly towards the Western civilization. Mesopotamia was the first society to have a full system of social order. It had a government, cities and a culture that characterized what is found in western societies save for the little modifications and influences from the other cultures from different parts of the world. Many architectural structures in the Western societies have their origin from the cultures that existed in this region between rivers Tigris and Euphrates. The first people to occupy this area were the Sumerians. These people displayed all the characteristics of an advancing civilization. They had cities such as Ur; Eridu and Uruk. The cities were governed by a system which was theocratic in nature. The government controlled the economic activities that took place here. Therefore the semblance of the government appeared in this culture for the first time, it developed over time to be what it is today. The Western societies government systems were a modification of the structures that existed during the Mesopotamia civilization. It was the function of the government to ensure that there was order in the society. In this culture the government was charged with the role of ensuring that people followed the laid down laws. In the western civilization we had the forces which were structured in the same manner as the law and order maintenance forces. (Feverstein, G 2001 134) In the Mesopotamia society there was a set of hierarchy which consisted of the nobles, common people and slaves, each class of the people had a role to play with the nobles as the rulers of the society and occupiers of the highest class in the whole societies. The kingdoms in the western civilization were designed in the same manners where we had the kings and queens together with their families and close relatives making the royal family, there were the commoners and at the bottom of the ladder there were the slaves who were mainly the servants for the royal families and other rich families. As the war broke out in the Mesopotamia region, the Akkadians took over where they introduced and developed the city states and a complete law system. The city states had a government of their own and laws that were made by the council of selected people who represented the rest of the society. The Western societies later emerged with a complete system where we had states or empires which were mostly ruled by the kings and queens, these empires were structured in the same way as the city states that were common in the Mesopotamia region. The rules and laws that were made by the king and his council borrowed heavily from the cultures in the Mesopotamia. The Roman Empire is one of the best examples that had structures resembling the government systems that existed in Mesopotamia. This later spread out the other regions in Europe where several city states were formed in the same systems that were found in the Roman empire which had great influence from the cultures from the near East. (Feverstein, G 2001 154) Mesopotamia cultures did not just leave a government system ,they left other characteristics which were picked by other societies and later spread far and wide where their influence is still felt up to this time. The Sumerians people are believed to be the first people to have conceived the art of writing. This art is believed to have been discovered as a result of a need that emerged in this society. When people started to produce crops, there was surplus which they sold to those who did not have. There was a need of keeping proper records for the produce from the farms. This led to the discovery of a form of writing which helped in the further improvement of agriculture. The scribes formed a very important part of the society in this ancient civilization. The kept records and helped in drafting documents for the government, they were respected people in the society as they helped preserve the culture of the Mesopotamia people. The writing systems spread to other parts of the world going through modifications in the Western Europe region to produce what we have today. Mesopotamia cultures are credited with contributing such an important elements to different cultures around the world. Though there were other forms of writings in the different parts of the world especially in China, this near east ancient civilization is believed to have played a part in the introduction of form writing and keeping of records which was common in western civilization. Calendar represents time; it has been used in different parts of the world to plan for the various activities. People use calendars to plan the activities undertaken in a given time. They plan to plant in a given period of the year, harvest their crops when the time comes, hold festivals in a given time and offer sacrifices to their gods in an appointed time. The calendar gives the specific dates when these activities should be taken. This important record was discovered in the Near East region by the Mesopotamia people. It spread to the other parts of the world through the Romans and Greek civilization. In the Western civilization, the calendar formed an integral part of the lives as it was used to date various periods of the history. Using the records which were developed in the Mesopotamia regions, the western societies were able to document events that took place in different parts of the world at a given part. Stein, R ,1976 25) Another discovery by the Mesopotamia people that transformed the western societies is the wheel. The agriculture societies of the Near East mostly used water from the river to grow their crops. The irrigation system which had solved the food shortage problem in the western societies had its origin in Mesopotamia. Use of irrigation was made possible through the invention of a wheel where it was used to propel a structure which drew water from the rivers. Through this method the farmers in Mesopotamia were able to get water for consumption as well as for the cultivation purposes. The invention of the wheel played an important role in advancement of agriculture in this area. They were able to cultivate different crops which required water throughout the year using the new discovery; this partly solved the food shortages in this area. Through making the simple machines the people in the Mesopotamia civilization were able to utilize the water in the two rivers to their benefit. They did not rely heavily on the rains. They were able to produce crops all year around using simple machines which were propelled by the wheel. This discovery was embraced by the other cultures especially the Romans and the Greeks who later modified it to form carts which were had wheels as the propelling gadget. The cart and wheel were used as a means of transport in the ancient Roman civilization. The Western civilization played a role in the further modification of this invention later giving rise to the cars and bicycles which were developed during the industrial revolution in Western Europe. Mesopotamia cultures are credited for the invention and development of the wheel, a gadget that transformed the lives of people as the modification of this discovery in the western civilization gave rise to the means of movement that are found in the present world. Through their simple discovery, Mesopotamia people helped in changing the transport industry through bringing efficient means which people can use to make their work easier. The Mesopotamia cultures began to use metal tools making a big step towards technology. The use of these tools was embraced by the other cultures that developed them gradually to produce the tools we have presently. The Western societies are credited with the modification of these discoveries which had their initial origin from the Near East region. (Stein, R ,1976 103) The Mesopotamia people are closely related with introduction of mathematics, geometry and astronomy some of the most important aspects of the Western civilization. The field of science was embraced by the western societies moving it to the next level where several discoveries were made by the Western scientist in the course of time. These discoveries came to change the course of the world history. The core of the western civilization truly rests with the Mesopotamia cultures which shaped the course of the world history. The western societies have benefited from the countless aspects from this ancient civilization from the Near East. Right from the government system, society order, architectural structures, and technology this society would not be what it is today were it not from the contribution from the Mesopotamia cultures through the assimilation process of the Greek and Romans civilizations. Mesopotamia Cultures Contribution to the Western Civilization

Critical skills assignment Essay

Centuries ago, there lived a couple who never ran out of stories to tell to the whole village. The only time these pair of talkative shut their mouths was during their bedtime. The moment their eyes opened and saw the bright morning sunshine greeting them â€Å"a blessed morning,† the husband and his wife would start a loud and scandalous day. It was their pastime to lounge around the plaza to catch the afternoon breeze while continuously exchanging quips, ideas, and sweet nothings. One day, the husband challenged his wife to a duel to determine who the best storyteller is. The townsmen gathered in a humid and breezy late afternoon to watch the first narrative match to happen. People from different corners cheered and bet who would win. While the King was starting to fall asleep, he overheard the noise in the town. He thought that it was a massive revolution against his monarchy. He grabbed his blood thirsty sword and rode a horse. Meanwhile, the match was about to begin. Each contender was given three minutes to do their best. Husband started to narrate of the lies, gossips and rebellions he knew happening around. So engrossed in storytelling, husband disregarded the timer’s bell. Wife felt very upset and angry to his husband that she started narrating her piece to the crowd also. They were so enthusiastic to narrate both factual and fictitious stories that the couple did not notice the King was fast approaching. The King heard of the subversive topic spreading around the audiences. He commanded his horse to leap and reach the sky while the King took out his sword and slain the couple. In addition to protect his empire, he ordered his subjects to cease their learning process and writing skills. The King concluded that learning and writing will make stories easier to convey, therefore planning against his rule is more possible. Posters flooded every corner of the town saying: Big Bad Storyteller Monsters Die! 32773168_Critical skills assignment 2 He was afraid to be kicked out of his throne in the near future so he planned to make the people dumb. Days passed by and everyone in the village seemed to be mute. No one uttered a word, not even a whisper to his neighbor. Even the King was dumbfounded of what he experienced: no one talked to him as well. Letters were extinct, books were charred, street signs were erased, labels were torn out—the town is dead. Sorrow rose from the ground and crept through every villager’s vein. Every minute the law was implemented, the village was smashed next to nothing. It died a natural death. Stories fuel the world to rotate and to revolve around the universe. It is in every corner of our creative minds and minimal territory. The interconnected flow of ideas in conjunction with different mental images will be found everywhere. A simple dialog over the telephone is a story. The chaotic Saturday night in New York is another story. Your baby sister crying over a piece of candy is an additional story. People have always a series of ideas in their head of what they want to do, who they wanted to see, what made them happy, etc. Stories can be personal tales and life experiences of a person, printed literary narratives, folk stories and myths, religious, spiritual and supernatural phenomena.

Myer-Briggs Type Indicator Essay

The Myers-Briggs type indicator is a psychological test that is based on the theories of Swiss Psychiatrist Carl Jung. The test divides people into 16 distinguishable personality types, based on high and low scores on four â€Å"scales† (Zemke, 1992). On the basis of their answers on the test, individuals are classified as extraverted or introverted, sensing or intuitive, thinking or feeling and judging or perceiving (Langton, Robbins and Judge, 2013). The MBTI has been used by many organizations around the world to assess communication styles of their employees and potential hires. Trainers and organization development specialists frequently use the MBTI in team building and communications training (Zemke, 1992). In a report released in September 1992, the National Research Council Committee on Techniques for the Enhancement of Human Performance concluded that trainees see their MBTI results as â€Å"true† and valuable. Eighty-four percent of army officers said the MBTI confirmed what they already knew about themselves. A significant percentage believed they would find this confirming feedback valuable in their work relationships (Zemke, 1992). The MBTI test can also be used by educational institutions such as Yorkville University to assess their students personalities and how they would approach the learning environment. Different personalities approach online learning in different ways (Russell, 2002). On an individual level, I believe that the MBTI can help an individual track their development in many different areas of their lives including work, family and other relationships. After completing the seventy-two question quiz, my results were quite consistent with my feelings. I received the results ESFP with Extraversion being 89%, Sensing at 12%, Feeling at 38% and Perceiving at 22%. Extraversion is defined as a personality factor that describes the degree to which a person is sociable, talkative and assertive. Sensing types are practical and prefer routine and order. Feeling types rely on their personal values and emotions. Perceiving types are flexible and spontaneous (Langton et. al, 2013). I have completed previous tests through other University courses as well as through organizations and my results have always been towards extraversion. As in the above case, I was again leaned more towards extraversion than any other of the personality types. I believe that the MBTI can sometimes be inaccurate based on an individuals mood and attitude when taking the test. In-spite of its popularity, the evidence is mixed as to whether the MBTI is a valid measure of personality – with most of the evidence suggesting that it is not (Langton et. al, 2013). The one problem with the test is that it forces a person into one type pr the other but some individuals may be both introverted and extraverted to some degree. Overall, I believe it is a good general psychological test that companies should incorporate when hiring or promoting new individuals. REFERENCES: Langton, N., Robbins, S. P., and Judge, T. A., (2013). Organizational Behaviour. Concepts, Controversies, Applications Sixth Canadian Edition. Pearson Canada Inc. Russell, A. L. (2002). MBTI(R) personality preferences and diverse online learning experiences. School Libraries Worldwide, 8(1), 25. Retrieved from http://search.proquest.com/docview/ 217753532?accountid=142373 Zemke, R. (1992). Second thoughts about the MBTI. Training, 29(4), 43. Retrieved from http:// search.proquest.com/docview/203389471?accountid=142373

Book Review of a Thousand Splendid Suns

Book Review of A Thousand Splendid Suns 17th century Afghanistan poet Saib-e-Tabrizi wrote this commendatory poem after visiting Kabul. ‘Every street of Kabul is enthralling to the eye; Through the bazaars, caravans of Egypt pass; One could not count the moons that shimmer on her roofs; And the thousand splendid suns that hide behind her walls. ’ In this world there are still many women say that they are suffering unfair treatment and demand for the right to vote, the right to manage.But to the women who had experienced two Afghanistan war (The first time Afghanistan war: from 1979 to 1989, the former Soviet Union armed invasion of Afghanistan. Second Afghanistan war: the second Afghanistan war in 2001 is based on United States-led coalition forces on October 7, 2001 for Afghanistan war cover to the Organization and the Taliban, for the United States on the revenge of the 911 incident, also marks the start of the war against terrorism. Not ended. ), the only thing what t hey want is to live.Khaled Hosseini has lived in the United States since he was fifteen years old and is an American citizen. His 2003 debut novel, The Kite Runner, was an international bestseller, selling more than 12 million copies worldwide. His second, A Thousand Splendid Suns, was released on May 22, 2007. In 2008, the book was the bestselling novel in Britain (as of April 11, 2008), with more than 700,000 copies sold. In 2006, he was appointed United Nations High Commissioner for Refugees (Office) goodwill ambassadors, currently residing in Northern California.The Buffalo News says ‘Hosseini's literary abilities are such that he is able to do what all great artists do: take individual stories and, through the alchemy of insight, compassion and expression, universalize them—thereby turning them into art. ’ For reasons why he wrote this novel, Khaled Hosseini is saying ‘ although life is filled with pain and bitterness but each a sad plot can let people see hope in the Sun. Each faces behind dusty has a soul. Dedicated to Afghanistan's women.In 2003, returning to Kabul I see wearing traditional female twos and threes to go masked costume in the streets, was trailing behind their children dressed in rags, begging passers-by give change. At that moment, I would like to know, where they have been taken to life. What they dream, hope and desire? Did they talk about love? Husband how man? Spread in Afghanistan in the years to 20 years of war, they lost what? I talked with many women in Kabul; their stories are real people and heart.When I began to write of the thousand splendid Suns (a Thousand Splendid Suns), I find myself constantly think of those full of toughness of Afghanistan women. I though they may not be thrown describing Laila or Mariam source of inspiration for the role of the story, however their voices, faces and life stories of perseverance has always haunted me, and about the novel, I had a most inspiring is from Afghani stan collective spiritual power of women. ’ Mariam (She is my favorite role in this book), the illegitimate child of a Herat businessman, is forced into a loveless marriage at age fifteen to a middle-aged Kabul shoemaker, Rasheed.He demands absolute obedience from his spouse, as well as strict observance of Islamic customs restricting the movement, appearance and attire of women. In the early years of their marriage, Rasheed's mandates run counter to the modernizing forces in Kabul, where many women hold professional jobs, teach at the university, or run for public office. But with the rise of the Taliban, a whole society falls into lockstep with these dictates of Sharia, traditional Muslim law.Laila, a woman young enough to be Mariam's daughter, becomes a reluctant member of this household, when her parents are killed in a bombing, and all her friends have either die d or departed from Kabul. Rasheed takes her on as a second wife, and his bullying and overbearing behavior gr ow all the worse as the two women band together to resist his authoritarian control over their lives. When they try to escape, an Afghani man betrays them at the bus station and takes Laila's hard-saved money. This makes Rasheed even more abusive.A few years later the Taliban come into town, and all the stereotypes of the Taliban are emphasized, as if Hosseini was given the charter to reinforce them. Mariam ends up killing Rasheed in trying to save Laila from being killed by him. So, Mariam is executed by the Taliban, who â€Å"cannot† accept her story because of her being a woman. Thus, Mariam's woeful existence comes to end. Her whole life is a necklace of tragic events, pieced together one after another. And with her death, the reader is left with an enduring sense of sadness for M ariam, especially in the fact that Hosseini never did give her a break in her fictional life.As for Laila, she ends up traveling to Pakistan to marry her original love(r), eventually returning b ack to Kabul to work with an orphanage. The novel traces the trials and tribulations of Mariam and Laila as they struggle for survival, and eventually plan for a daring escape attempt that puts them at odds. Not only with Rasheed, but also with an entire society that sees them as little more than chattel. Hosseini skillfully develops the complexities and predicaments of his plot, which constantly intersects with political and social events in recent Afghan history.When I saw this book, thinking it may like The Kite Runner; finally, we will smile for the happy ending. But I was wrong. I was shocked when I read to Mariam lastly dead in order for Laila’s escaping. In the past years, Mariam has been in a miserable life. A birth is being neighbors’ laugh at, played a trick on illegitimate. Once a month to see her father. Then, naively think can and live with the father, but has to face her mother's death and father’s betrayal. At the age of 15, she is arranged to mar ry Rasheed, a shoemaker from Kabul who is thirty years her senior Also is not out of the mother's grief is far to marry someone from distance. She turned to Jalil again,’ tell them. Tell them you won’t do this’ Waiting. A silence fell over the room. Jalil kept twirling his wedding band, with a bruised, helpless look on his face. From inside the cabinet, the clock ticked on and on. † When I saw here, I feel myself becoming Mariam, despite knowing the answer is ‘ no ‘ but also hope that their father would not do such cruel things. In Kabul, Mariam becomes pregnant seven successive times, but is never able to carry a child to term, and Rasheed gradually becomes more abusive. â€Å"His powerful hands clasped her jaw.He shoved two fingers into her mouth and pried it open, then forced the cold, hard pebbles into it. Mariam struggled against him, mumbling, but he kept pushing the pebbles in, his upper lip curled in a sneer. ‘Now chew,’ h e said. Through the mouthful of grit and pebbles, Mariam mumbled a plea. Tears were leaking out of the corners of her eyes. ‘CHEW! ’ he bellowed. A gust of his smoky breath slammed against her face. Mariam chewed. Something in the back of her mouth cracked. ’Good,’ Rasheed said. His cheeks were quivering. ‘Now you know what your rice tastes like.Now you know what you've given me in this marriage. Bad food, and nothing else. ‘Then he was gone, leaving Mariam to spit out pebbles, blood, and the fragments of two broken molars†. Beside the shortly peace time of weeding,, Mariam has always been that a dozen years of life. Full of cursing and render phase. Read here, how much I hope that she will be a turning point in life. She can have a happy life, a long time to heal he pain since childhood and adolescence. But life is often not as we expected. After Laila marry to Rasheed, Mariam's identity than wife more like a maid.Mariam also abhorred La ila, but after all, both they are poor women. So, when Mariam says â€Å"There's nothing more I want. Everything I'd ever wished for as a little girl, you've already given me. You and your children have made me so very happy. It's all right, Laila jo. This is all right. Don't be sad. â€Å"Laila could find no reasonable answer for anything Mariam said. But she rambled on anyway, incoherently, childishly, about fruit trees that awaited planting and chickens that waited rising. She went on about small houses in unnamed towns, and walks to trout filled lakes.And, in the end, when the words dried up, the tears did not, and all Laila could do was surrender and sob like a child over whelmed by an adult's unassailable logic. All she could do was roll herself up and bury her face one last time in the welcoming warmth of Mariam's lap. Later that morning, Mariam packed Zalmai a small lunch of bread and dried figs. For Aziza too she packed some figs, and a few cookies shaped like animals. Sh e put it all in a paper bag and gave it to Laila. â€Å"Kiss Aziza for me,† she said. â€Å"Tell her she is the noon of my eyes and the sultan of my heart.Will you do that for me? † I can not control my excitement and couldn't help but shed tears. This great Mariam, although she was so limited in education, her fate has been so bumpy. But she still pay her own life in exchange for the freedom of Laila . And finally, as she died lonely, was killed by Taliban with stones. Her fate was unfortunate. Her fate was always driven. Even if Her one day have mastered fate, ending is ironic. She is not demanding from fate what, a little happy, it will make them happy. ‘Mariam wished for so much in those final moments.Yet as she closed her eyes, it was not regret any longer but a sensation of abundant peace that washed over her. She thought of her entry into this world, the harami child of a lowly villager, an unintended thing, a pitiable, regrettable accident. A weed. And ye t she was leaving the world as a woman who had loved and been loved back. She was leaving it as a friend, a companion, a guardian. A mother. A person of consequence at last. No. It was not so bad, Mariam thought, that she should die this way. Not so bad. This was legitimate end to a life of illegitimate beginnings. This paragraph for Mariam after her and Laila killed Rasheed, at the end of the execution ground inner monologue. ) Fate did not forgive her, but she eventually forgave fate. She was patience, she is great. Than Mariam, I personally think that Laila is much more fortunate. She was born in a wealthy family, has a good education. But war deprived this beauty girl of happy life. She was forced to separate from her lover- Tariq and all her families died because of the war. Due to be alone in the world, she was forced married Rasheed.The girl's life was completely changed because of the war. It is no doubt that she felled from heaven into hell. But luckily the nice girl met be auty minded Mariam. Because Rasheed found that the first child is not his own, also began to maltreat her. All the good luck seemed to give the Laila. After Mariam and Laila’s escape failed, Laila met Tariq again on the streets of Kabul. Finally, Mariam and Laila killed their husband together. Mariam clocked all charges and let Laila peaceful leave with Tariq. Thanks author for Laila does a person know to be grateful. As she walks to her desk at the front of the class, Laila thinks of the naming game they'd played again over dinner the night before. It has become a nightly ritual ever since Laila gave Tariq and the children the news. Back and forth they go, making a case for their own choice. Tariq likes Mohammad. Zalmai, who has recently watched Superman on tape, is puzzled as to why an Afghan boy cannot be named Clark. Aziza is campaigning hard for Aman. Laila likes Omar . But the game involves only male names. Because if it's a girl, Laila has already named her. In the end of this novel, Laila with Tariq together go back to Kabul and set up a locally school. Laila do this in order to repay this piece of land and her Savior Mariam. Finally, I want to talk about on the Mariam and Laila common husband Rasheed. Mariam and Laila live in a patriarchal authoritarian society, where women must obey their fathers, husbands and sons, only a son can give them access to social status. Rasheed for their husbands, the â€Å"me, and do not allow cursing, screaming, begging and howling, only the daily routine of playing and being hit. And that violence is a social and legal recognition. To a certain extent, we should not condemn Rasheed. Although he married to the pretty young girl Laila by telling lies, said Tariq is dead. Has a very oppressive side of his character. He was the victim of the system. He not only represents himself, mapped out a malformation of social moral values. In Afghanistan even more we don't know where in the world, there are many men are affe cted by social oppression and do the same cruel treatment of women and children.This book makes me sigh, how many injustices and tribulations a woman can bear. Originally Jalil like Nana, instead finally came into Nana seduce Jalil; just because have no child, ridiculed in a wife bear husband ridicule, irony and even beatings; to innocent little lives in the stomach, Laila can give up name node, you can discard face, She can give up everything that she can give up. Afghanistan woman in the face of suffering like a snowflake falls in General on other people's Windows, quietly melting, no sound, no moaning, only silent obedience of loneliness and despair.But suffering does not make them progressive annihilation, but shaped their great personality and will. Beset the outbreak of war, disease, families of the lost, which, on their face with a bear patiently the calm, give them the desire to live more strongly. Any suffering won't make them shaken confidence in life, because in their min d, have no â€Å"disappointed†, not â€Å"sad†. Unfortunately for it, they must endure, and it is still affordable. Normally I'm more of an action-adventure type reader when it comes to novels and recreational reading.But I was given the chance to read A Thousand Splendid Suns by Khaled Hosseini (author of The Kite Runner), so I decided to try something out of my normal genre. I am so glad I did. This is a stunning and moving novel of life and love in Afghanistan over a 30 year period. And the past Afghanistan in my eyes has been always associated with wars, the Taliban, Bin Laden, displacement, terrorists and Jihad. By the author and his beautiful writing, I saw Afghan are yearning for freedom, hope in the future In our society now, from the films, books or other media, we tend to see are both indifference of humanity in a little bit.And this book tells the inexcusable age, two Afghanistan unlikely friendships between a woman and not destroying love story. Husseini st roke light, sincere, simple, time spans forty or fifty years, depicting two different character actress: Mariam and Laila, struggling their tragic twists and turns of fate, their stories heavy despair and warm bright, behind the sad story of the stubborn looking good and hope not to be destroyed. Through it, we should realize, that human society still need to love and trust. Humanity just like the splendid suns will follow in every corner of the world.

Reputation: Advantage or Disadvantage Essay

Reputation can make or break an individual. It determines how people view one another and it also decides how people treat and react to each other. In Frankenstein by Mary Shelley, the monster, Victor Frankenstein and Elizabeth Lavenza face struggles with their reputation and how it defines them. Also, in Othello by William Shakespeare, Iago, Othello and Desdemona are presented with similar struggles to the ones the characters in Frankenstein face. The presentation of reputation in both works allows the readers to understand how the characters interpret each other, how reputation can cause an inner struggle within a character and how reputation can cause a characters ultimate downfall. Reputation plays a large role in how the characters interpret each other. In these particular works, reputation gives a false understanding of two specific characters. In Frankenstein, the monster is completely misunderstood by the people around him. His grotesque appearance gives him a violent reputation, which even the monster himself recognizes. The monster says, â€Å"I was, besides, endued with a figure hideously deformed and loathsome; I was not even of the same nature as man† (Shelley, 119). Although the monster does display acts of violence during the duration of the novel, killing William Frankenstein for example, it is because he was thrown into a world with no one similar to him. He doesn’t understand how to act, and also he doesn’t seem to understand the concept of right and wrong. The monster just hopes for understanding, love and attention from anyone, but especially from his creator. When the monster says, â€Å"Cursed, cursed creator? Why did I live? Why in that instant, did I not extinguish the spark of life which you had so wantonly bestowed? I know not† (Shelley, 137), it becomes visible to the audience that the monster is aware the he is unnatural and it displays his confusion towards his own creation. A being with a truly evil nature would and could not wonder why they were created. Additionally, if he was indeed evil, he would not be pitying himself or feelings remorse about anything. Another character that is misunderstood because of his reputation is Iago. In this case, Iagos false reputation is what causes him to be so successful in his mission to take down Othello. Othello repeatedly refers to Iago as, â€Å"most honest† (2. 3. 6), which the audience knows to be incorrect. Othellos belief in Iagos so called honest nature and their friendship is what leads Othello to be blinded by the tricks Iago is playing. Iagos true nature is pure evil. He is constantly referred to as Devil Incarnate because he is conniving, vindictive, and he is able to commit terrible acts without feeling remorse. Iagos deception ignited Othellos doubts in Cassio and Desdemona. In addition, he has directly caused Roderigos death and he is indirectly the cause of Desdemonas death. At the start of the play, Iago says, â€Å"Heaven is my judge, not I for love and duty / But seeming so for peculiar end† (1. 1. 60-61). He’s saying that he does everything for himself, not for Othello and that his actions are not to be mistaken for love and respect of duty. Othello is supposedly his best friend, yet Iago goes against him anyways. Emilia, Iagos wife, is stabbed by her own husband because she knows the truth about his tricks and he cannot risk the truth getting out. When it comes to power, Iago will stop at nothing to attain it. Along with interpretation, reputation can also have an enormous contrast with a characters personality. Through the use of his reputation, the readers see Victor Frankenstein change immensely. Victor holds a reputation of being a kind man with an overwhelming intelligence. He says, â€Å"curiosity, earnest research to learn rapture, as they were unfolded to me, are among the earliest sensations I can remember† (Shelley, 25). He’s always had a passion to learn and this is where the theme of danger of knowledge can come into play. Victor begins to struggle with his behaviour in comparison to his reputation. He tries to play God by putting together body parts from different users and it fails miserably for him. When Victor sees the monster he has created, he says, â€Å"the beauty of the dream vanished, and breathless horror and disgust filled my heart† (Shelley, 49). Only when he sees the monster does Victor realize the error of his ways. He believes that by pretending that the monster was never created, that he will essentially go away, but that is not the case. The monster begins to wreak havoc in an attempt to get the attention he craves from his creator. The creation and the acts of rebellion from the monster cause Victor to become ill and that’s how Robert Walton finds him in The Arctic, which the readers learn in the letters Walton sends to his sister, Margaret. Victor faces an internal battle between his actions, his conscience, and his reputation, which causes his illness and his death at the end of the book. Othello also faces the struggle with his reputation. Othello is introduced as a confident, well spoken, and well respected character. Every other character in the play, even Iago can agree that Othello is, â€Å"of a free and open nature† (1. 3. 390). Iago is commenting on Othellos personality and he’s basically saying that Othello is very straightforward. Othello is appointed Governor of Cyprus and is responsible for keeping up with the expectation everyone has of him. The first signs of his inner struggle are seen when he begins to believe what Iago is telling him. Othello orders Iago to gather more information about Cassio and Desdemona. Othello begins changing the moment Iago mentions a possible relationship between Cassio and Desdemona. Othello is skeptical at first, but becomes convinced when Iago tells him that Cassio has Desdemonas handkerchief, which was Othellos first gift to her. He then begins to become more observant of what Desdemona does, and eventually, he starts to plan Cassio and Desdemonas demise. Othello ends up killing Desdemona and that’s when Lodivico and Gratiano compare him to his reputation. Lodivico says, â€Å"O, thou Othello, that wert once so good† (5. 2. 288). This testimonial from Lodivico shows the readers that Othello has completely changed and lost against his struggle. His reputation and his personality are now polar opposites. Othello has lost the respect of his peers and his position as Governor of Cyprus. Lastly, in both works, reputation is responsible for causing two characters downfalls. Elizabeth Lavenza is the type of stereotypical woman that is kind and would do anything for her husband. Elizabeth has always been considered to be beautiful and her beauty can be seen as an advantage and a disadvantage for her. The Frankenstein family picked Elizabeth out of many children at the adoption agency because of her image and her image has also gotten her into a relationship, and soon to be marriage with Victor. Even though her beauty has helped her, Elizabeth has been nothing more than just, â€Å"a pretty present for Victor† (Shelley, 24). Elizabeth is the type of wife that supports everything her husband does and she would never go against him. Towards the ending of the book, the monster kills Elizabeth on the night of her marriage to Victor. The monster does this as a form of punishment for Victor, since he destroyed the female monster. The monsters gives Victor a warning by saying, â€Å"I shall be with you on your wedding night† (Shelley, 173), and Victor misunderstands the warning. He believes that the monster is coming after him and because of that, he leaves Elizabeth unattended and vulnerable to the monster. Elizabeth and Victor knew each other since childhood, and not once did Elizabeth over step the boundary of getting into Victors personal business. Elizabeth died because of the man she would do anything for. She died because she fits the reputation of a blinded woman in a relationship. Desdemona is also a woman who is seen as a personal possession. At first she belonged to her father, Brabantio, and the readers see an example of this when Iago and Roderigo tell Brabantio that he’s been robbed of something, which is his daughter. After Othello marries Desdemona, she is considered his. Although Othello treats Desdemona with love and respect, her reputation is still a wife that is considered an object, and a wife that would never go against her husband. Desdemona obeys every command she is given. An example of this is Othello telling Desdemona to go to her bed chamber and send away Emilia, and after Desdemona does what he says, she tells Emilia that, â€Å"It was his bidding; therefore good Emilia/ Give me my nightly wearing and adieu/ We must not displease him† (4. 3. 15-17). This specific example is about something as minor as sleep, but Othello also commands her about more serious things. Although Desdemona is the same as her reputation for majority of the play, there is one time where she isn’t. She asks Othello to give Cassio another chance even when Othello tells her that he doesn’t wish to speak with Cassio. This one difference from her reputation is the start of her downfall. Othello becomes sure of the love affair between Desdemona and Cassio and he begins to plot her death and then eventually murder her by suffocation. Even in death Desdemona stays true to her reputation. When Emilia asks Desdemona who is responsible for her murder, she says, â€Å"nobody; I myself† (5. 2. 125). Othello just committed the ultimate betrayal by causing her passing and she still defends him. Desdemona attempts to protect Othellos reputation by clinging to her own. In both works studied, reputation can be used to a characters advantage or disadvantage. Iago benefits from his reputation, while the monster gets pushed into isolation and more violence. The contrast between Othello at the end of the play and his original reputation cause his struggle, while Victor’s actions cause his illness. Additionally, both Elizabeth and Desdemona die because of the reputation that is put onto them. Although sometimes reputations can be viewed as a good thing, more often than not, they bring more trouble than good.

Dissertation2 Essay Example | Topics and Well Written Essays - 5000 words

Dissertation2 - Essay Example A similar pattern of social influence was also reported by those who were identified as in-group members and as protà ©gà ©s. In-group members and mentored individuals reported greater use of expert and referent power than out-group members and non-mentored people. Further, out-group members and non-mentored individuals both reported a greater use of coercive power than did in-group members and protà ©gà ©s. Research interest in mentor/protà ©gà © relationships developed during the 1980s. It arose largely without articulated conceptual links to other topics in social/organizational psychology such as leadership, social influence, pro-social behavior, or social exchange. The first studies of this developmental relationship were descriptive and exploratory, such as Krams early research (2003) which identified two functions that mentors provide their protà ©gà ©s: career and psychosocial. More recent research (Noe, 1998a, 458) has examined the process and outcome of formal assigned mentor-protà ©gà © pairings and, in particular, the difference in outcomes between formal and naturally developing informal mentoring relationships (Chao, Walz, & Gardner, 2002, 619). Noe (1998b, 68) reviewed work on mentoring as it pertains to womens career development. He recommended clarifying the nature of the mentoring construct, suggesting several research questions about the development and effectiveness of these relationships. Noe also stated that "the use of leader-member exchange theory may further understanding of the dynamics involved in the formation of mentorships" (p. 73). Consistent with Noes recommendations, the present study was designed to investigate the convergence of mentoring relationships with another construct in social/organizational psychology: high-quality leader-member exchange (LMX). To explore the convergence of LMX and mentoring, we propose that

Company fitness program and its benefits.Proposal Essay

Company fitness program and its benefits.Proposal - Essay Example The Company also intends to establish on-site fitness center so that employees could become physically and mentally strong and hence their productivity could be increased (Ichihashi, Muto, and Shibuya, 2007). Therefore, this proposal will highlight the key benefits of on-site fitness center and will also identify the requirements, costs, and time for establishing on-site fitness center. The main objective of on-site fitness center is to reduce health care expenditure of employer. It has been noticed that company spends millions of dollars every year for employee’s health issues. Moreover, employee’s absenteeism and turnover rate have also been the serious problem for productivity and profitability of company. It has been estimated that employee’s health care cost and absenteeism rate would decline. Hence the end-result for the company would be higher productivity and profitability. Many studies have also been conducted to determine the benefits of company fitness programs. ... They are facing stress and other physical problems due to improper diet and lack of physical activities. Today every employee wants to be fit and healthy person not only because of health concerns but also for looking slim and smart. Therefore, company health and fitness programs have now become the necessity of time in order to maintain the balanced and healthy life of employees (Goetzel and Ozminkowski, 2008). Many of the organizations have realized this issue and have started health and fitness programs for their employees. These organizations noted that health and fitness programs lead to improve employees’ performance. They become very active in their jobs and feel happy during their work. The report prepared by the US department of Disease Prevention and Health promotion in 1993 claimed that on-site health fitness programs is the major contribution in improving health of many American employees (Goetzel and Ozminkowski, 2008). There are many other organizations which are facing problems regarding increasing health issues of employees. The cost of spending in worker’s health is increasing due to increasing ratio of health problems in employees. In America, more than one third of the total annual medical bill was paid by employers and the average medical premium for single coverage was $3615 a year in 2006 (Goetzel and Ozminkowski, 2008). Organizations are also worried for increasing employee’s absenteeism and turnover ratio due to health related issues in them (Ichihashi, Muto, and Shibuya, 2007). Therefore, the idea of on-site fitness centers will be beneficial for both the employees and the employer. The fitness

Proposition paper Essay Example | Topics and Well Written Essays - 500 words

Proposition paper - Essay Example nequality was not in decline; in fact, class inequality had made everyone become part and parcel of the struggle against the British crown (Young, 1999). To begin with, poverty had led to constant confrontations with the British as exemplified in the Boston massacre where British soldiers killed five men in a near riot situation. This riot inspired people like George Hewes to get involved in insurgent activities over the next three years including the Boston ‘Tea Party’. The enhancement of class inequality was also demonstrated in the life of George Hewes when he made shoes for poor people and had to compete with factories in Lynn that produced over 80,000 shoes a year (Young, 1999). In addition, he had to incur debts when he bought his attire for his wedding and would soon be in debt for ten years. This was compounded by the fact that his family had to stay with relatives because of extreme poverty. In such circumstances, it is plausible to argue that there was no decline of the class inequality in the revolutionary era (Young, 1999). The persistence of class inequality in America is demonstrated in its entirety by two significant factors that Alfred Young notes in his writings of George Hewes’ life. These are the revolutionary/ insurgency spirit, and the daily life of a common man (Young, 1999). To begin with, the development of an atmosphere of tension was not necessarily occasioned by hatred towards the British crown but towards the conditions of living which made people become ever more conscious about the inequalities they experienced. They had to compete with large factories in making common goods and had to endure low wages as demonstrated by the life of George Hewes living with relatives, being in debts because of clothes, and making shoes for a living. Additionally, the frustrations that were exerted on installations of the government and the capitalists such as the harassment of British soldiers in Kings Street in March 1770 and the destruction

Fiscal condition of the federal government today Essay

Fiscal condition of the federal government today - Essay Example The US financial crisis threatens not only its constituent states but also the world at large. The crisis has been around for some time. It started slowly with fears of the worst since 2003. As the years progressed, the fears came to pass with the present financial status leaving more to be desired in the financial markets.The last six months have demonstrated financial volatility (not only in US but world over) that has never been witnessed may be since the great depression (O'Connor, 2001. pp.10-15). This paper seeks to evaluate the present fiscal condition of the US federal government with emphasis on the causes of the crisis and an exploration of the effects of the crisis on both the public and private domain. The federal government fiscal crisis is echoed by the serious struggle by the states and local governments through unfathomable and prolonged fiscal crisis which has since spread from the federal government to haunt them. The states', not mentioning the federal government's , revenues are declining sharply or if they are growing, then this growth is indeed very slow to be noticed. This is made worse by the federal government out spending its revenues. The crisis is likely to continue unless some quick and informed remedial measures are not taken.According to the 2002 financial year report, as at September 2003 the federal government had more than $1 trillion reported assets with slightly more than $8 trillion in liabilities leaving $7 trillion accumulated deficit with a reported $365 billion operating deficit and a $158 billion unified budget deficit. The projection by the general comptroller and CBO was that the situation was headed for worse with the unified budget deficits likely to hit $401 billion and $480 billion in 2003 and 2004 respectively. This means that there was no hope in 2002 and the situation was expected to worsen with time. 2008 was recorded the climax of the financial market redundancy and thus you can imagine the situation in 2008 i f it is worse than the figures projected for 2003 and 2004. The 2008 was marked with acute financial crisis with the financial market feared to be headed for a clash. The cause of the situation was immediately credited to the borrowers who were at the verge of insolvency and thus pulling down the lenders. These borrowers include the auto industry which has since received $15 billion bailout. Based on this insolvency, most lenders declined to lend thus affecting the mortgage industry and the stock market. Apart from the cause mentioned above, the other causes of this sticky financial crisis may be traced down to the weakening economy, the 1990's tax cut policies taken by the federal and state governments, sharp decline in stock markets, and the structural anomalies in the state and federal government tax systems among other seen and unseen causes. Focusing on policy, it is common knowledge how federal policy can impact state finances. Since the 1990's, the federal government set policies to provide subsidies to the state and local governments. The subsidies were to be provided because the federal government asked the states to reduce the cost of taxes on the taxpayers. This tax cut was later to haunt the federal government. The federal government also exempted interests on bonds from the federal taxation. Another tax policy is the fact that the federal government managed the entire estate tax and shared the tax revenues amongst the states. The 2003 Jobs and Growth Tax Relief Reconcili ation Act (JGTRRA) came with a counter- cyclical fiscal relief or subsidies for the states. The fiscal relief amounted to $20 billion over 2003 and 2004. The fiscal reliefs to cover the tax cuts instituted by the federal government ate significantly into the federal governments financial reserves. This together with the ever increasing demand for better Medicaid and Medicare funding thoroughly utilized the federal finances. The percentage allocation for Medicaid, Medicare and other social welfare programs increased to more than 60% raising concern

British Airways Assignment Example | Topics and Well Written Essays - 1500 words

British Airways - Assignment Example Therefore one of the most important element of the marketing is the communication or promotion; along with the other elements such as product, price and place. Communication is a unique tool used by marketers in attempt persuades to target audience to act in a desired manner. The study looks to focus on the marketing and communications strategy of a British Airways. Over the course of the study marketing and strategic concepts such as the 4 P’s of marketing, SWOT analysis, Integrated Marketing Communication has been used. An overview of the marketing mix of the company has been provided. However, the study looks to focus on advertisement, and public relations strategy of the company. Also the social media marketing strategy of the company has been discusses as social media has emerged as a potent marketing and communications platform (Belch and Michael, 2005, p. 105). Company Overview British Airways happens to be the largest airline in the UK. The company sot privatized in th e year 1987. The company provides international and domestic carriage for mail, freight and ancillary services. In association with the franchisee partners and code share the company flies to over three hundred destinations. The company earnings are more than ?10 billion in revenue. The airline has carried more than 35 million passengers and has more than 42,000 employees. Marketing of British Airways: An overview Marketing mix is a set of elements which the company can control or manage to its advantage for marketing purpose. Neil Borden termed these manipulate elements as the ‘Marketing Mix’. The key elements of the marketing mix are product, place, price and promotion. The most integral part of the exchange process, without which there is no scope of marketing product covers the term both goods & services. To sell the product in the market the company must fix a price. Pricing of the product particularly pricing as compared to the competitors is a vital part of the m arketing. This part of the marketing mix is all about distribution of the products. The company must select the channels of distribution carefully to minimize distribution cost & get competitive advantage. The distribution network of the company includes wholesalers, retailers, franchisees, agents etc. Promotion is used by the marketers to generate demand for a product. Mainly the companies use the promotional mix to promote the product. The elements of the promotional mix are: advertisement, sales Promotion, public relation, personal selling, and direct marketing. The promotional mix happens to the core area of interest of the study. Among the elements of the promotional mix advertisement, sales promotion, public relations would be given special emphasis (Henry, 2008, p. 98). Product To be precise, British airways offers services, i.e. flights across different nations. The main USP of the product strategy is the quality of flights. The company has always been known for esteemed ser vices targeted towards the executive and business class. Pricing The pricing strategy has been derived by the company is such a way so that the consumers may book the seats based on their choice and budgets. For example, there may be some customers paying

Investment Strategy Essay Example | Topics and Well Written Essays - 500 words

Investment Strategy - Essay Example  ­For this formula, the n refers to the number of times per year that interest is compounded. This will be the formula that will be used in this case because the interest needs to be compounded monthly. The option that I would choose would entirely depend on how I planned to spend it. If I was looking only at the short term, then I would be better to go with the one-off payment of $100,000. However, if my goals were set towards the long term, then I would be far better off to go with the monthly payments of $750 per month. In the figures above, it can be seen that considerably more money is gained through the one-off payment after 10 years, but that the monthly payments accumulate much more at 20 and 30 years respectively. To find where the change occurs precisely, take a look at the following: The table above shows that while the $100,000 one-off payment is worth more than the $750 monthly payments after year 16, it only takes one more year, year 17, for the monthly payments of $750 to be worth more. The benefits to each option are obvious. If someone is after quick money and does not have any long-term plans for the future, then they should take the one-off payment of $100,000. However, if they want to make long-term plans that will hopefully benefit future generations, then the best option is to take the $750 monthly installments. The age that someone has a choice to make obviously would affect their decision. As I am a student, I would likely take the monthly payment option because I would benefit from it later on in life. However, someone that was close to old age would want to take the $100,000 one-off payment because they would likely not be around much longer. If they were to take the monthly payments and then suddenly pass away, they would not get much use out of the

You can choose the topic you want Essay Example | Topics and Well Written Essays - 2000 words

You can choose the topic you want - Essay Example VanderLans and Licko provided a stage in which artful typographic configurations could be explored to their greatest effect (Chwast, 235) while amateurs have introduced both a splash of new excitement and creativity as well as a cause for concern for the future expectations of quality. With the help of computers, fonts have introduced to the population at large and have allowed individuals to explore letterforms to the fullest extent of legibility. The introduction of graphics specific software like Adobe Photoshop symbolized a breakthrough in graphic design freedom and paved the way for ever more sophisticated programs such as 3DS Max and Macromedia Flash. With these tools, designers are now able to create nearly realistic 3D worlds within the confines of the computer. The degree of realism afforded through such features as lighting, shading and texturing has also sparked new areas of graphic design growth, specifically in the areas of animation and game design. With the advent of the computer, the world was introduced to an awesome new toy that could come up with all kinds of new tricks. One of these new tricks was an ever-increasing ability to digitally produce artwork that could then be manipulated to any degree and reproduced in precise detail any number of times. It was easily manipulated to fit all types of sizes and formats, instantly accessible from numerous sources and quickly printed in a variety of media at once. These attributes meant digital illustration became the wave of the future for graphic design as well as many other forms of art media. It was the perfect solution to advertising needs and the ultimate expression of precise control. As software became more advanced and more user friendly, a greater number of individuals with an idea of an image found it possible to create their own ‘artwork’ simply by following the step-by-step instructions of tutorials or copying and pasting elements of other people’s artwork into their own

Investment Risks Essay Example | Topics and Well Written Essays - 2500 words

Investment Risks - Essay Example This refers to the poor earning reports, legal actions against the company, management ineffectiveness, or potential bankruptcy related issues that might keep an investor from investing in the company’s securities and stocks. Credit risk refers to the possibility that the company will not be able to meet its obligations and pay off its debts as and when these become due. If this situation arises, this could have a drastically negative effect on the company’s performance and its perception into the minds of potential investors. This might also result in a decline in stock prices and may ultimately lead to solvency problems for the company.This refers to the situation where movements in exchange rates adversely affect the investments for an individual or the company. The exchange rates may move in favor of or against the investments for people. If exchange rates are decreasing, an investment in a security becomes attractive as other investment models, like foreign currenc y, becomes unattractive due to exchange rates being reduced. However, if exchange rates show an increasing trend, an investor might not be willing to invest in a company’s securities until the return from the investment in securities is more than the return from investments in foreign currency. In addition, for multinational companies or for those who try to diversify their portfolio by investing in foreign currencies, exchange risk might be a very critical element to take into account before making the investment.

Factors Affecting Marketing Strategy Term Paper

Factors Affecting Marketing Strategy - Term Paper Example In this sense, Dr. Thunder can be asserted as being a low-involvement brand. There have been no major advertising campaigns run by Wal-Mart to market Dr. Thunder as a brand. For this reason, the recommended marketing strategy is a newly developed. The reason behind developing a new marketing strategy for Dr. Thunder is to highlight the subliminal attraction of the brand, as the brand name is similar to internationally popular Dr. Pepper. Market Size, Performance and Growth From the review of U.S Census on the size of the market segment to which the marketing campaign of Dr. Thunder would target, it has been found that the marketing campaign would target around 3 million Americans. Over the past 10 years, it has been noticed that the target market segment has grown for about 7.7% (United States Census Bureau, 2013). Moreover, the target segment would expand by another 8.9% in the coming ten years. Upon understanding the dynamics of soft drink industry in USA, it is found that the foll owing three factors have an impact on the consumer behavior of this industry: 1. The top most influential factor in this regard is health concerns amongst consumer circles. Consumers perceive that carbonated or fizzy drinks have wrong affects on their health and thus avoid drinking soft drinks at all or usually purchase these drinks. 2. Size and design of the packaging also influences consumer behavior. If a soft drink is offered in a glass bottle, it is not possible for customers to take it home or travel along with a bottled soft drink. On the other hand, a canned or plastic bottled soft drink would be seen as facilitating and thus consumers would prefer to purchase it. 3. Lastly, the soft drink industry in the world is perceived as the most competent and saturated industry. Presence of single handedly market share sweeping companies like Pepsi and Coca Cola makes it difficult for other brands to survive in the market (Mise, Nair, Odera, & Ogutu, 2013). Reference Group and Diffusi on of the Marketing Campaign Soft drink brands are usually more popular amongst younger target audience. For this reason, it can be asserted that the most influential reference group for Dr. Thunder would be the social circle of teenagers. As the majority of the US population is comprised by young generation, and the social circle of young audience is identified as the most influential reference group, it can be suggested that a marketing strategy focused on targeting a younger audience would achieve the quickest diffusion rate. Moreover, adopting a deterministic model would help Wal-Mart to the state of acceptance by a particular segment of buyers of Dr. Thunder and overcome the flaws in production and marketing strategies. The diffusion determinants pertaining to Dr. Thunder are the perceived health advantages to customers, low riskiness in purchase, easy to use packaging of the drink and ability to quench thirst (Saha & Theingi, 2009). Diffusion Enhancement Strategy To enhance th e diffusion rate for Dr. Thunder, the marketing strategy would primarily target college and school students. Moreover, the target audience belonging to the age bracket of 25-30 years would also be focused in the marketing strategy. To attract the attention of the target audienc

3(S) Essay Example | Topics and Well Written Essays - 2000 words

3(S) - Essay Example sis, human resource management is a very important element in a business or public organization, as it will ensure that the organization under consideration has highly skilled and efficient employees. This in turn will make the organization to serve its customers in an efficient manner, leading to the achievement of the goals and objectives of the organization under consideration. The government of the United Arabs Emirates has realized on the importance of human resource management. In a bid for the government of the United Arab Emirates to decrease unemployment, and increase the efficiency of its work force, the government has come up with a series of policies aimed at addressing these issues (Werner and DeSimone, 2012). One such policy is the emiratisation of the country’s economy. The government of UAE developed this program, in order to train the citizens of the emirates to be highly competitive employees, and this is through the introduction of a good education system, and sponsoring seminars and trainings that focus on the abilities, skills, and competencies that are needed by employers in the Emirates (Yamamoto, 2013). The intention of this program is to recruit nationals who are in the private and public sector in a manner that is efficient and meaningful. Since the inception of this program, the public sector has made great steps in making this program a success. However, the private sector hasn’t made any progress, with statistic indicating that the citizens of UAE only occupy 0.5% of the total workforce in the private sector. Based on this background, the goal of this paper is to develop an efficient human resource strategy for the government of the UAE. This paper aims at achieving this goal by analyzing the various human resource strategies of the UAE, identifying their weaknesses and strengths. This paper mainly concerns itself with analyzing the emiratisation program of the UAE, and this is because it is the main human resource strategy of

Commercial law - case study Essay Example | Topics and Well Written Essays - 1000 words

Commercial law - case study - Essay Example As such, there is no completed contract between Wendy and Fantastic Furniture Auctioneers. In my opinion, since there is no completed contract of sale between Wendy and Fantastic Furniture Auctioneers, there is then no contractual liability incurred by the latter for the expenses and losses of Wendy. â€Å"(1) Any person, firm or corporation who knowingly makes or publishes or causes to be made or published in the course of business as an auctioneer any representation or statement which is false or misleading in any material particular, in relation to any lot put up for sale at an auction sale, whether as to the value, composition, structure, description, character or quality, date, manufacture, or origin of that lot or otherwise, commits an offence. â€Å"(2) It shall be a defence to a charge for an offence against this section of which the making or publication of a false or misleading representation or statement is an ingredient to prove that the accused believed on reasonable grounds that the representation or statement was not false or misleading. As applied to the given facts, therefore, Fantastic Furniture Auctioneers incur liability under Section 24 (2) of the Auction Sales Act for misrepresentation as to the date of the auction. However, it is entitled to interpose the defence that the alleged â€Å"representation or statement was not false or misleading.† The first issue under this item is the effect of Sallys yelling that her bid is withdrawn right before the hammer fell. The second issue is the effect of Sallys withdrawal, assuming it is valid, on the bid of Sam. â€Å"(2) A sale by auction is complete when the auctioneer announces its completion by the fall of the hammer or in other customary manner: until such announcement is made any bidder may retract his bid.† As applied to the facts, Section 60, subsection (2) is the rule governing the issue on the effect of Sallys yelling that her bid is withdrawn right before the

Importance of motivation on the workforce Case Study

Importance of motivation on the workforce - Case Study Example Importance of motivation on the workforce Experts are always on the lookout on how to optimize the productivity of people on how to make them perform well because the competitiveness of a business organization depends on its greatest asset – its workforce. This question is not only to satisfy a certain curiosity in a business organisation but in fact has economic relevance because a workforce with high morale has a higher output and productivity. This paper would venture into the various theories and approaches to enhance workforce morale from the classical theorists such as Taylor until present perspective on workforce morale. In any business enterprise, the human resource are always considered as the most important asset. Their performance can spell a difference between a business’ failure or success especially in today’s very competitive environment (Guld 2007). Business organisations with a committed and motivated workforce does not only have higher productivity but also ensure the viability of the business in the long-run. Such, it is critical that businesses should motivate its workforce not only for them to commit and perform but also to keep them in the organisation. Keeping valuable employees motivated in an organisation is not only intended to make them commit and perform but also to keep them over the long haul (Frasch 2010). There are many implements used by business organisations to motivate their employees. ... Several business organisations even went as far as integrating play with work not only to keep their employees committed and productive, but also to induce creativity in the workplace which proved to be beneficial to a company’s diversification drive such as the case of Google (Lovewell 2005). III. Motivation theories and examples The idea of the necessity to motivate employees to encourage commitment and performance among employees was first conceived by management classical theorists such as Taylor, Maslow, Mayo, McGregor, Vroom and Herzberg. While modern management and organisational theorists will argue that their concepts of motivating employees to commit and perform are inadequate, it cannot be denied that these classical theorists provided the basic building blocks of the know-how to motivate employees. From a simple idea of Taylor that adequate remuneration motivates employees, it later expanded to include the other dimension of human needs and aspects with the aim of fulfilling these needs that would enable employees to commit to the organisation.. The classical theorists of motivation a. Frederick Winslow Taylor’s Principles of Scientific Management Taylor first conceived the idea that workers are mainly motivated solely by wage. He posited that management has to possess the control and knowledge of the methods of production so that it would have a greater control of achieving efficiency in an organisation that includes motivating its workforce (Jaffe 2008). For Taylor, the breaking up functions into small quantifiable tasks is necessary to make the time-piece rate pay possible that will encourage employees to work harder if they can see that they are being paid with more work (Taylor 1911). This theory assumed that employees

Water Essay Example | Topics and Well Written Essays - 250 words - 6

Water - Essay Example PepsiCo controls the largest share of about 44% of U.S water enhanced market. In 2010, the growth went up to about 85%. In addition, a small share doubled in 2011. Its marketing strategy is similar to the vitamin water. It distributes its products in Walmart stores only and targets nationwide grocery. Its promotion campaign was featured in a skin suit in 2012 sports. Its prices are of the lower range of $4 per 20 Oz bottle 2. Smartwater is a premium bottled water brand that is a product of Glaceau Company. The brand tries to appeal to health conscious consumers and who want sports beverage that is nutrient rich and has low calories content. The product is electrolyte enhanced, and this gives it a competitive advantage over the tap water. Its main competitors are its cross brands that give the company a huge gain in the market. Companys sales over the past five years have been increasing steadily. Its campaign is using popular celebrities. Its market share is estimated to have been 45% by the year 2000. The company managed to again approximately 20% awareness of its brand within a year 3. The coca cola company brands vitamin water as enhanced water. In the market, it is the leading enhanced water brand. Its major competitors are the SoBe life water and propel zero products. In 2008, the growth of vitamin water rose up to 8.3%. By the year 2012, the product experienced an annual growth of 12% in the market. The company is predicting huge sales exceeding nine billion dollars due to its large market. Vitamin water distributes its products in Walmart stores only and targets major nationwide grocery stores. Its promotion strategy is â€Å"meet your needs† campaign

John Donne Essay Example for Free

John Donne Essay John Donne’s Valediction Forbidding Mourning is a poem stressing the aspect of love through the use of various metaphors and allusions. Donne’s main influences being utilized in the poem are created from the 17th century metaphysical poetry. The poem in essence is a farewell speech, as is written in the beginning lines. These lines suggest a quiet departure and the syntax of the poem and the meter follow through with traditional rhythm. The speaker does not want a teary goodbye as is read with ‘no tear-floods’. Donne’s alliteration throughout lines 5-8 also give the reader a sense of movement and accenting of the farewell with the phrase, â€Å"twere profanation †¦to tell the laity† in which the ‘t’ sound becomes prevalent and its poignancy points toward an emphasis on the farewell motif of the poem and how the lovers cope with this departure. The purpose of the speaker is to comfort the reader, or the lover in a time of parting. The speaker then requests of the lover that the two part ways calmly and quietly and thus eliminate tears and protests of the departing. The speaker further insists that to part ways in such a platonic fashion alludes to their love being holy. This love however develops beyond the boundaries of the spiritual and is also referenced as being a physical and sexual love. Thus, the poem’s focus is a transformation of the different loves shared by the speaker and the lover and the celebration the two have in these loves which are refined as line 17 points out. The secret that the metaphysical writing gives the reader is that the lovers are so in tune with each other that they are assured, according to the speaker, a happy reunion. It is the sharing of the goodbye that is endearing in the poem, and the way in which Donne analyzes this farewell is also intriguing. Donne’s metaphysics speaks towards the couple’s soul, and it’s joining after being split. This then is a merriment of earthly love or ‘religion of love’. The love being elevated in the poem, is enhanced by the device of metaphor as Donne writes that the love spoken about in the poem is a sacred love. The narrator describes this love as being breed from confidence in love, which gives the two a strength during the parting. Thus, the two are able to endure a brief span of time in which their love will connect them (Nutt 2005). This endurance is made possible by the speaker by emphasizing that the two share a single soul and thus any illusion of division by space, time or distance is inconsequential. This is the extended metaphor of Donne’s poem. The metaphysical conceit in A Valediction: Forbidding Mourning is the comparison of the two unlikely objects of the lovers’ relationship and their two souls being the feet of a drawing compass as seen in the final stanzas. The allusion to feet of a compass, is a metaphor of direction in which love points toward the right direction and the love of the two lovers is merely a circle that has no end, thus, a farewell is of no consequence since it ends and begins in the same instant. Therefore, although the two lovers will be geographically apart from each other, the speaker believes that this will only strengthen their love since the lovers will remain faithful to each other during this separation, thus bringing trust into the equation of Donne’s metaphysics. Another key metaphor used by Donne is that of gold being beaten thin so that it expands and this comparison is made between the love expanding between the two lovers and not breaking (Beliles 1999). Thus, Donne’s use of metaphor through metaphysical aspirations is the main creative elements in his poem. Work Cited Beliles, D. B. Theoretically-Informed Criticism of Donne’s Love Poetry: Towards A Pluralist Hermeneutics of Faith. New York: Peter Lang Publishing, Inc. , 1999. Donne, J. Poems of John Donne. vol I. E. K. Chambers, ed. London, Lawrence Bullen, 1896. 51-52. Nutt, J. John Donne: The Poems (Analyzing Text). Palgrave Macmillan. New York, 2005.

Classroom Management Paper Essay Example for Free

Classroom Management Paper Essay During my classroom observation, I observed the classroom of Mrs. Shanesta Pettway. Mrs. Pettway is a 9th grade history teacher at Jeff Davis High School. She runs a very structured class with a well plan classroom management plan. Mrs. Pettway follows a strict schedule during the 50 minutes of class time that students follow such as 15 minute bell ringer at the beginning of class, 15 minutes of lecture and class participation, and 15 minutes of section review assessment questions. She utilizes the final five minutes for students to put away books and prepare for their next class. Her classroom management plan does not allow students much time to talk or interact with each other. Her transition from the bell ringer to the class lecture was very smooth and the students seem to be in routine with moving from one assignment to the next. I believe her daily schedule is a great method of classroom management because it helps her to keep the students on track. Interaction with Students Mrs. Pettway fully interacts with her students throughout the class period. She walks also the classroom and monitors the progress of each student and makes sure they are staying on task with their assignment. She gets students involved in the discussion questions by randomly calling on them to answer questions. When her students have questions or do not understand information about their assignment, she provides them feedback to get them back on the right track. Classroom Setup The classroom is set up with 27 students. The students’ desks are all facing the front of the classroom. Her class consisted of a whiteboard, smart board, and projector. Mrs. Pettway desk is also stationed at the front of the classroom where she is able to see each student. The students are seated in the classroom in alphabetical order facing the white board where the objectives and assignments and daily schedule were placed visible to the students. She also has two tables in the classroom that are seated away from the rest of the class for students with behavior issues. Classroom rules are placed on the wall near the entrance of the classroom visible for all students to see as they enter the classroom. Examples and Incidents of Mutual Respect Mrs. Pettway seems to be the person controlling the class at all times. She has built a personal rapport with students and they have a lot of respect for her. Mrs. Pettway greets the students by theirs name as they enter the class. When students want to get her attention they raise their hand, she acknowledges them and provides them with an appropriate answer. For example, when Mrs. Pettway was during her lecture, all students were attentive and listening. Her class exhibited no behaviors or distractions during class time. She also gives her students mutual respect by acknowledging and praising them for engaging in class discussion and completing the classroom before the end of class. Preventive Procedures and Activities At the beginning of class, Mrs. Pettway had already had her books turned to the chapter that she would be lecturing from. She also had the students’ assignments for the day listed on the board so they would know what the tasks were for the day. Her lesson was prepared before class and she was confident in the information she was teaching. The class activities were in line with the lecture and class discussion that was previously discussed and they were engaging and seemed to be interesting for the students. Discipline model used in the classroom and school The discipline model that was used in the classroom was to separate the students that had disruptive behavior from the rest of the class. She stated that she uses this model because it helps to cut down on the distractions and helps the rest of the class stay on track. Another discipline that she uses is parent teacher conferences for students with disruptive behavior. The schools discipline policy of disruptive behavior usually result in ISS in school suspension, detention, or suspension away from school. How does the teacher deal with a parent or guardian of a disruptive child? Mrs. Pettway stated that she holds parent or guardian conferences for her students often. If a student is being disruptive in the classroom, she makes contact with the parents or guardian for a conference to discuss the behavior. Mrs. Pettway stated that she deals with a parent or guardian of a disruptive child in a calm and professional manor. She discusses the student’s behaviors with the parents and possible solutions. She also stated that she works closely with the parents to set achieve goals for their child, monitor their behavior and holds follow up conferences with the parents to determine if the student’s behavior is improving. In conclusion, I learned how to effectively run a classroom management plan. The classroom observation was very informative and a great learning experience. I discovered different ways to deal with classroom behavior without affecting the learning of the other students in the classroom. I really enjoyed this classroom observation experience.

Marketing Analysis of Food Company

Marketing Analysis of Food Company 1.0 Calcium Company (CC) is a wholesale company and has long term presence plan in Auckland, New Zealand. They have invested lots of capital of launch a new product in a market. Calcium Company will be making flavored yogurt for growing kids and children. It has a unique product line which is currently in place. The company will be offering large variety of flavors. It has calcium and other vitamin and minerals in flavored yogurt. This report will look at the SWOT and PEST analysis whereby it helps to make product survive in the market. Moving on, it will go into depth the benefits of the new product in the market. In final report CC will try to launch successful product. Yummy kids will become a very trendy choice for children’s drinking milk and Calcium Company strongly believes that this will become a very meaningful and profitable investment for the future of children in our society. 1.0 Introduction CC was opened in 2006; it was making milk only and then later diversified into flavored yogurt. Since it made huge profit over the years so they decided to make the other profits. They are launching a new product in the market which is flavored yogurt. Their target market is kids 5-14 year old children. It has high content of calcium Objectives are as follows: To meet first year sales projections To grab market share within years time by 25% Plan to diversify other products in next five years time. 3.0 Situation Analysis Marketing information helps managers to make better decisions about their management such as market size and market share. 3.1 Marketing Information Pie chart 1 The above pie chart shows the market share of respective company. 3.2 SWOT Analysis Strength Healthy product Skilful labours Weakness New product Opportunities new product Threat Competitors The SWOT analysis illustrates S+T (3) and W+T (2) so the introduction of the new product is feasible. 3.3 External Environment Analysis Political and Legal factor GST Tax Income level Economic factors Insurance rate Social and Cultural factors Healthy and nutritious Technology factors Availability of resources and technology Advance technology’s Environmental factors Global warming, environmental issues. Changes in temperature can impact on many industries including dairy farming (U.K essays.com 2013). 4.0 Segmentation Strategy 4.1 Segmentation Variables It looks at the cost which is involved in launching of the new product in the competitive market. 4.2 market segment profile They are two competitors in market which is Fonterra and Goodman Fielder. At this stage they are very competitive in the market. So CC is trying to gain market share in the competitive market. 5.0 Targeting Strategy The market will target the competitors. The competitors are Fonterra and Goodman Fielder. This market looks at the age group 5-14 years old. This age group needs calcium and protein in their diet for growth. 5.1 Rational and Strategy CC will have differentiated product in the market for everyone. 6.0 Positioning The above diagram shows where yummy kids places it price which is at c. 7.0 Product The above yummy kids will attract the attention of kids because it’s so color and they name speaks. 7.1 Product Classification Existing Milk product Existing Yogurt product Calcium Fruity yogurt Iced coffee Meadow fresh 7.2 Product Line and Mix CC main product is milk which is the core base of the business later moved ahead with skim and diet milk and introducing drinking chocolate milk. CC company has a reasonable variety of product mix to present their retailers and customers also intend to introduce plain and fruity yoghurt in future. 7.3 Product Branding, Packaging and Labelling Labeling: there is bears photo on the package. It will contain the ingredients and contents on the container. 8.0 Promotion CC will have billboards, magazines and posters in dairy shops. 8.1 Objectives To attract attention of the customer s in the market. 8.2 Promotion Mix The primary objectives of the milk product yummy kids are to firmly establish CC companys brand positioning as well as development strategies to the target market. Therefore objectives of advertising the yummy kids yoghurt are; Increase awareness enlighten the importance of Protein Calcium in growing kids Provide information about the product Let the customers be aware that CC company is 100% New Zealand owned 8.3 Advertising CC will advertise their product on T.V at around children program time. 8.4 Sales Promotion It will be promoted on TV channels in order to attract the attention of the customers. 9.0 Pricing CC will allocate its price at low due it’s a new product in the market. 9.1Pricing Objectives Maximize profit Gain market share 9.2 Pricing Method Hence, the cost of each tub of yummy kids: Material$0.10 Processing cost$0.10 Labour cost$0.10 Total Cost$0.30 Profit margin $0.20 Add GST$0.10 Total cost of a tub of yogurt will be $0.70. 10.0 Distribution 10.1 Distribution channels Wholesalers will deliver the product to retailers and then customers will buy the product from the retailer. 10.2 Factors affecting distribution channel The factors which might affect could be cost of logistic department or they may not arrive on time to deliver the product. 10.3 Distribution intensity It will be distributed to count down, packnsave and other diary stores. 11.0 Control Systems 11.1 Budgeting CC company has budget set for their new product yummy kids. Company will focus on their budget to cater for the new product. Below is the sample budget of launching new product: Expenses Materials$20000 Processing cost$1500 Labour cost$15000 Fixed costs Machines$10000 12.0 ETHICS AND SOCIAL RESPONSIBILTTY 1. Packaging will be biodegradable 2. Product will be thoroughly tested before introducing in the market. 13.0 Conclusion In conclusion, Calcium is added to fruity yogurt in countries which is very popular with kids. Further research was also carried out on the population of Auckland especially focusing on the kid’s population (UK.Essay.com, 2013). This report does not reveal any information of CC Company’s customers and their buying habits who live across New Zealand where yummy kids can be distributed to retails to increase market share and generate return on investment. 14.0 Reference List Statistics New Zealand. (2011). Dairy Product Manufacturing Retrieved from http://businesstoolbox.stats.govt.nz/IndustryProfilerViewProfile.aspx?ProfileID=CC131 Statistics New Zealand. (2012). National Population Estimates: June 2012 Quarter. Retrieved from http://www.stats.govt.nz/browse_for_stats/population/estimates_and_projections/NationalPopulationEstimates_HOTPJun12qtr.aspx Thomadsen, R. (2007). Product Positioning and Competition: The Role of Location in the Fast Food Industry. Marketing Science, pp. 792-792-804. Retrieved from http://ezproxy.aut.ac.nz/login?url=http://search.proquest.com/docview/212253097?accountid=8440

Lobbying Practices Of The Coca Cola Company

Lobbying Practices Of The Coca Cola Company Lobbying is a practice of influence the decision made by the government (in group or individual). Lobbyist is the people who work for the company to influence or convince the legislator or the law makers to make the decision in favor of the company. Currently 38 lobbyists at 7 different firms lobbying on behalf of Coca Cola Coca Cola being one of the top brand in the beverage industry was not one of the ethical companies in the industry. Coca Cola and its products have been criticized for various reasons such as health effects , unfair labor practices , high levels of pesticides in its products , environmental destruction and monopolistic business practices . There were many cases on Coca Cola for its unethical practices :- 1.The Bigio family The Bigio family who were currently living in Canada filed a law suit against Coca Cola on April 27 ,1997 in the United States . They claimed that Coke had purchased Bigio family property in Egypt which was illegally seized by the Egyptian Government in 1960s because they were Jewish. The Case was filed in US federal Court under the Alien Tort Statute which gives non US citizens the right to sue in US courts for alleged violations of international law. In 1994 the Bigios had warned coke not to go ahead with the acquisition of the Bigios property without compensating them but Coca Cola didnt listen to their warnings and went ahead with the deal and purchased the property without compensating the Bigios . Coke argued that the case should be dismissed as the court lacked jurisdiction and that the case had become old and that the claims made by the Bigios were baseless and that they had been removed from the property some 25years before. (Wikipedia ,2010) 2. Monopolistic Competition Pepsi Co had filed a case in the US accusing Coca Cola of monopolizing the market of fountain dispensed soft drinks in the US. In June 2005 , Coca Cola agreed to end all its deals with shops and bars in Europe to stock only Coca Cola products after the EU interfered and found Coke business practices to be stifled competition. In Nov 2005 Coca Colas Mexican unit and a number of cokes distributors and bottlers had been fined around $68 million for unfair commercial practices . 3. Trade Practices in Mexico Coca Cola had its second largest market in Mexico where they had a 70% stake in the market. At the time only Pepsi was their biggest rival but then a new brand name Big Cola entered the market with a cheaper price than Coke. By 2004 Big cola had acquired a 5% share in the market and was still growing. Big Cola grew and became popular because half of the Mexicans were poor and they preferred the cheaper Big Cola than Coca Cola so Coke had to lower its prices and change its pricing strategies in Mexico . On July 04 , 2005 Coca Cola and its bottlers were charged of violating the monopoly and anti competitive business practices as they were accused of threatening the small business owners to stop selling Big Cola. (Knol,2010) 4. Philippine unfair competition case Coca cola was accused of unfair competition and on Jan 21,2008 the Philippines National Bureau of Investigation raided three of cokes warehouses for illegally possessing imported bottles of a competitor RC cola . The makers of RC cola filed a complaint for unfair competition and Coca Cola released a statement saying that they respect competition and always have maintained a fair play policy . (Absolute Astronomy ,2010) 5. Channel Stuffing settlement On July 27,2008 , Coca cola had to pay $137.5 million to settle a shareholder lawsuit. Coca cola was accused of channel stuffing or artificial inflation of their results to give investors a false picture of the companies health in the market . They were forcing some bottlers to purchase unnecessary beverage concentrate to boost its sales and show higher sales to the investors. 6. Pesticide use in India Coca Colas products that were produced and distributed in the Indian market contained pesticides such as DDT , lindane ,malathion and chlorpyrifos which all contribute to cancer and a weaken the immune system of the human body. The centre of Science and Environment found that the drink produced in India by Coca cola contained 30 times the level of pesticide residues that were permitted by the EU. The Indian government formed a committee which was given the task of developing worlds first pesticide standards for soft drinks. Both the soft drink giants Pepsi and Coca Cola opposed the move and stated that the lab tests werent reliable enough to prove or detect traces of pesticide particles in the drinks. Coca cola responded to the acquisitions by stating that their plants filter water helps to remove all the contaminants and that all their products meet the minimum health standards before they are distributed in the market. During this period Coca Cola had a drop of 11% in their sales . 7. Water Use Coke was accused of draining the underground water table in India and releasing industrial wastes . It was estimated that Coke used 15 million liters of ground water everyday for product and bottling operations and using 65 wells thus depleting the underground water levels. Studies found out that the contaminated water contained heavy metals such as lead and cadmium. When farmers refused to accept the wastes coke allegedly dumped the wastes in their farms in the middle of the night. Coca cola was also accused of consuming so many gallons of water that it created sever water shortages and destroying the soil of the neighboring farms . The Coca Cola plant used 9,00,000 liters of water last year and the water which was to be used by all users was being used up by Coca cola alone. (Knol,2010) 8. Columbia Controversy In 2001 Coca colas bottling companies had been linked to many controversies. These included the murder of eight union leaders. Violence, abductions and torturing of the union members were a common practice in Colombia. It is said that these practices took place under the knowledge and directions of the bottling companies who had hired paramilitary forces. In order to remove the permanent union workers the union offices were burned down and the union workers and their family were threatened. This was done so that cheap contract workers could me brought in place of the permanent union workers. In 2004 a fact-finding delegation from New York was sent to Columbia to inquire about the above controversies. The delegation found that there were 179 major human rights violations. The companys managers did not take any interest in investigating the complaints of the workers that led to the conclusion that human rights were overlooked and that their labors were under threat by the company. 9. Guatemala Controversy As the Columbia bottling franchises even in Guatemala there were controversies with the bottling plant. Union members were murdered which done under the knowledge of the bottling plants managers. These murders led to the cancellation of the bottling plants license in 1981. Many complaints were lodged against the company. The court case against the company is still going on Guatemala. 10. Israel and the Middle East Controversy Coca cola has had its bit of bad times in the Middle East. The company first came into news when the company tried to open up a franchise in Israel in 1949 but they were not given the permission to do so. Coca cola was tensed that it would not be allowed to sell its product in the Middle East so they decided not to sell its products in Israel. Coca cola was accused of doing business with Israel in 1961. An Egyptian civil servant made these accusations. He did so because he mistakenly took the Amharic writing as Hebrew, which was written, on the coca cola bottle. After the accusations the manager of the company said to the press that coca cola would never do business with Israel. According to coca cola Israel was a very small market for coca colas operation. Five years later coca cola again came into the lime light for the wrong reasons. In 1966 a Tel Aviv businessman criticized the company of boycotting Israel from its operational market just to sell its products in the Arab market. The anti defamation league which is situated in the United States took up the matter. Coca cola was questioned for not operating in Israel. It was also said that if Israel was a small market to operate then why was coca cola operating in Cyprus, which was one-tenth the size of Israel. This created some serious pressure on coca cola to open a franchise in Israel or else facing a boycott of their products in the American market. These questions forced the company to open a bottling plant in Tel Aviv. This move hampered its growth in the Middle East as coca cola was boycotted from 1968 to 1991 due to the economic boycott of Israel. In 2000 the coca cola label created controversies, which was created in 1886. According to reports the label contained hidden anti-Islamic phrases in the mirror image in Arabic. Worst hit by the rumors was Egypt. Sales in the Egypt market fell to 10 to 15 % since 2000. The rumor was so widespread that the grand mufti of Egypt said that the label does not show anything against the Muslims or Islam and he also stated that he himself haves a coca cola drink almost daily. In 2002 Mecca cola was launched in order to avoid the usage of American goods. Mecca cola was introduced by a French Tunisian as a substitute for coca cola.(Wikipedia,2010) Boycotts and Other Allegations In Support of the allegations against coca-cola, they faced numerous boycotts. From 2005 Over 23 American universities including NYU and University of Michigan banned the sale of coca cola products on their campus and this boycott still continues. Other universities in Canada and Britain are following the footsteps of the American universities by switching over to Pepsi in all their social functions. Not majorly for health reasons but in response to the bottling plant deaths. Coca cola still did not respond to these boycotts and continued refuse investigation into the bottling plant death case. A few other major boycotts that coca-cola faced were such as its products being banned from the 2006 Winter Olympics. In 2004 Its products were also boycotted by various trade unions in the EU, such as UNISON (the largest), ECSOY (European young socialists) and so on. From 1998 another major allegation faced by coca-cola was racial discrimination in America and Africa. Coca-cola was first accused of racial discrimination against the African-American in matters such unequal pay, representation in the company and even promotion within the company. To add to this in Africa Coca-cola was also charged of having a policy of Whites only management staff. To all this Coca-cola first denied all allegations but later on in 2000 they agreed to pay $192 million to settle their case in America. They also agreed to promote a fairness policy in all aspects of their business but in 2003, it was found that no such policy had been implemented. But later in 2004 they did and were forced to put up management practices and be one of the 10 most diverse companies. As mentioned above In 2005 the EU found Coca-cola for carrying out monopolistic acts such as having exclusive deals with Bars and restaurants to exclusively sell only Coca-cola products for which these places got a fixed amount of money every year and fringe benefits such as fridges to store these products. Coca-cola was then fined and had to end all such deals and act in a competitive manner. A similar case in America in 2000 was dropped against coca-cola. Coca Colas Response To address major allegations against Coca-cola which had yet to be solved such as the bottling plant deaths in Columbia or the Pesticide/Water use in India. Coca cola came up with a response by launching a website WWW.COKEFACTS.ORG . On this website Coca-Cola claimed that all allegations against them in Columbia were false and that they did not engage in such activities. They urged a further investigation into the matter by the Columbian Attorney General, a respected independent third party investigation and their own internal investigation and the Columbian Vice President.   None of the above found Coca-Cola guilty of any wrongdoing. They rather claimed the firm did more good for the country, its economy and its community by creating jobs, generating income and overall improving the standard of living. In regards to India, Coca-cola claims that an official study showed that they did not deplete the water level. They also accused the investigators of having an unreliable report on pesticide use, They claim that all their raw materials are tested before the final product being produced. Conclusion Therefore to conclude this report on ethical business culture and trade practices of Coca Cola, some basic elements that can be adopted by Coca Cola are like Develop worldwide code of ethics, by these we mean that the statement given by the companys business culture is not true and the company should come up with a proper solution to this problems and should not tolerate any human rights infractions in any of its plants, or by any of its subsidiaries. Consider ethical issues in strategic development, while making the strategic the company should consider ethical issue and develop its strategy according to it. Develop periodical ethical impact statements, when they are promoting any of its product they should make an ethical statement with it as it will help them to improve the companys image in the minds of consumer.